is a Swiss creative studio working in the field of visual communication. We create print and screen solutions for cultural and commercial clients.

SUPPOSE THERE’S RIGHT AND WRONG, IT’S PROBABLY RIGHT, 2017
“Suppose there’s right and wrong, it’s probably right” was a group show at W139 in Amsterdam. The artist Peter Hermans and HOMI collaborated to create a communication strategy for the exhibition, which at the same time was the piece by Peter Hermans.

Together, we focused on topics, that Peter centers on in his work such as privacy policies, verbal communication in legal issues, the relationship between the digital and the physical space, as well as the behavior within these spaces.

One side of the poster was an enlarged page from a “terms of use”-text — an excerpt of a hyper text — Peter Hermans had written, which would appear through out the exhibition. The back of the poster was used as a print-sheet to publish the entire hyper text.

In addition to the poster we designed stickers and lanyards the visitors were obliged to wear to enter the exhibition space. Theses further elements all contained fragments of Peter Hermans’ hyper text.

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